Tala branding + collateral
As the creative lead of the fast growing lighting brand Tala, I refined and developed their visual identity from a small start up to the high-end lighting brand it is today.
My Role –
Branding
Brand strategy
Graphic design
Art Direction
Credits –
Agency: In house, Tala
Logotype: Tala
Brand strategy: Tala team
Lifestyle photography: Beth Davis
Website: Fiasco design
More Info –
My role included a complete brand audit and refresh – Brand language, colour palette, typography, iconography, photography style and packaging redesign strategy were among the issues addressed.
All design decisions were made to reflect the company’s three pillars of design, sustainability and technology; using lighting a design principle, with references to the natural world.
