Conservation Through Beauty
Logo + animation to represent the relationship between lighting brand Tala’s three pillars of their business; Design, Technology and Sustainability.
My Role –
Graphic design
Creative direction
Motion graphics
Film edit
Credits –
Agency: In house, Tala
Script: Tala brand team
Video clips: Tala archive
More Info –
‘Conservation Through Beauty’ is the umbrella term lighting brand Tala uses to communicate their environmental impact. I designed a logo to represent the company’s purpose through its three pillars; Design, Technology, Sustainability.
Used as a statement across all packaging, publications and various other touch points of the brand, this work was a fundamental element of the brands visual communication. I then animated the logo to be used in the brand film.
