Brand development and annual report design for Delhi based charity Asha.

My Role –

Brand audit
Branding
Graphic design
Team brand trainings

Credits –

Logo: Asha  
Photography: Asha Archive
Cover photo: Samuel Glazebrook

More Info –

Delhi based charity Asha work to transform the lives of the slum communities in the city.

Based on the pre existing logo and theme, ‘Asha means hope’ I created a series of symbols to represent the five programmes that Asha runs to bring hope to the community. These icons were implemented as visual keys throughout brand collateral, specifically the 2019/2020 annual report. I also refined the brand colour palette and typography, and carried out brand training with the team at the Asha headquarters in Delhi.